Thursday, February 23, 2012

ATMOSPHERE EVENT COMMUNICATIONS: The Farha Foundation Raises $275,000


The Farha Foundation Raises $275,000 During the 13th Annual Gala Event


MONTREAL, QUEBEC--(Marketwire - Feb. 20, 2012) - The Farha Foundation, Quebec's leading AIDS fundraising organization, brought 350 guests together to celebrate its 13th edition of MASKARADE themed ÉTERNITÉ, Celebrating Inspiring and Everlasting Spirits.

The exclusive event held on February 16, 2012 at Marché Bonsecours in Montreal gathered many of the city's elite and proved to be a night of unforgettable entertainment featuring Roch Voisine, Randi Katz (lead singer of The Directors), DJ Eddie Lewis, DJ Sandy Duperval and Sonia Benezra, the evening's MC.


"It was a wonderful night of extraordinary dining and entertainment and we are thrilled with the support we received this year!" states Linda Farha, Volunteer President of MASKARADE 2012. "We raised nearly $275,000 in donations, which will be distributed among organizations fighting against HIV/AIDS all across Quebec."

The evening also featured a silent auction with an impressive array of items to be auctioned with all net proceeds going directly to the Foundation. The dream is that one day, HIV/AIDS will be obliterated for "ÉTERNITÉ". The 2012 edition of MASKARAD

E was a successful night where inspiring and everlasting spirits were honoured and celebrated including: Elizabeth Taylor, Anthony Perkins, Rock Hudson, Liberace, Freddie Mercury and the Foundation's founder, Ron Farha. The Farha Foundation would like to thank all sponsors, guests and volunteers for the support and commitment.

In addition to MASKARADE 2012, the Farha Foundation will be having their 20th anniversary of ÇA MARCHE, Quebec's largest walk for the fight against AIDS, this September. For more details, visit farha.qc.ca.

MASKARADE is the most glamorous event that the Farha Foundation puts on and occurs once a year in February. Each year, the evening has a new theme that is always chosen in memory of founder Ron Farha, who passed away from AIDS. The activities that surround the evening are always chosen in conjunction with that year's theme, and include such things as guest performers, DJs, a silent auction, dinner and dancing. All the profits from the evening are donated to the Farha Foundation. Visit MASKARADE2012.com for more details.

The Farha Foundation thanks all sponsors of MASKARADE 2012, which include: Diamond sponsors TD Bank and One Life; Pearl sponsors Computershare, CTV, DavidsTea, SAQ and Zenergy Communications; as well as Crystal sponsors AIM, ALDO, Atmosphere, Audio Z, National Bank of Canada, CGI, Coiffure St-Laurent, Danson Decor, ELLE Québec, fugues, The Gazette, Heenan Blaikie, Manulife Financial, Jenny Craig, KLicheR, MAC, Merck, Michael Kors, MontRoy, Rogers, and Virgin Radio.

The Farha Foundation is Quebec's leading fundraising organization committed to helping men, women and children living with HIV/AIDS. The events organized by the Farha Foundation also serve to raise public awareness of the AIDS pandemic.
Since 1992, the Farha Foundation has distributed over $8.3 million to 76 organizations throughout Quebec that provide care and services (housing, medication, food, palliative care, homecare, etc.), as well as HIV/AIDS prevention and education programs. An advisory committee determines which organizations the Foundation supports and ensures that the funds are put to the best possible use. To learn more about the Farha Foundation, please visit www.farha.qc.ca.

Maskarade 2012 Produced by Atmosphere Event Communications in collaboration with the Farha Foundation.

Photos by Jonothan Roll Photography

Catering by Bice

Women's clothing provided by Michael Kors

Make up by Mac Cosmetics

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